“Chlorine-Free” doesn't always mean what you think it means
Every parent wants clean, safe diapers for their baby's skin, but when brands say “chlorine-free,” they aren't all talking about the same thing.
Different tiers of “chlorine-free”
THE GOLD STANDARD
TCF
THE STANDARD CHOICE
ECF
Many brands have changed to ECF because it’s often more affordable, but haven’t always clearly communicated this to their customers.
“As a pediatrician, when I think about products that sit on a baby’s skin all day, I focus on reducing unnecessary exposures. Total Chlorine Free pulp in diapers minimizes exposure to dioxins, which are byproducts of chlorine processing and can be irritating. For skin that’s still developing, material choices like this can make a difference.”
Dr. Mona
Board-Certified General Pediatrician
Coterie is the #1 pediatrician-recommended brand in the Total Chlorine Free (TCF) diaper category.*
*IQVIA ProVoice Pediatrician Survey, August 2025
Why Coterie
Our diapers use only TCF pulp in our absorbent core
Totally Chlorine Free (TCF) pulp means no chlorine or chlorine compounds are used in the bleaching process, eliminating the risk of dioxin residues that can irritate sensitive skin.
Designed for sensitive skin from day one
All materials that may come in contact with your baby’s skin undergo clinical testing for allergenicity and sensitization, and are proven hypoallergenic.
The Diaper is also EWG-certified
Our diaper has earned EWG verification, meaning it meets some of the strictest standards for ingredient transparency and safety in personal care products.
This wasn’t a trend or marketing decision. Every material in our diaper is carefully considered.
From the plant-based pulp in our core to the soft nonwoven top sheet, every layer is chosen with your baby’s comfort and safety in mind.
